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SUPPLIER AWARDS
CATEGORY MANAGEMENT
PREVIOUS WINNERS
2021 Diageo
2020 Diageo
This award recognises the increasingly important
discipline of Category Management. Category
Management is a key contributor to the retailer
supplier interface and significantly impacts how
suppliers are perceived in their retailer engagement.
Each supplier is evaluated according to the way
in which it:
1 Customises initiatives to help us
differentiate our business
2 Optimises Range/Assortment
3 Drives category growth
4 Provides objective insights
for category development
2022
AUSTRALIAN
DRINKS
AWARDS
AWARD SPONSOR:
