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Drinks Guide Drinks Trade

Services

Our Services

Recognising that the drinks industry consists of organisations of all sizes with unique business needs, we offer individual subscriptions to our most popular member services.
EXPLORE

Member Exclusive Services

As a Category One member, numerous exclusive services are accessible as part of your membership and also by individual subscription.
EXPLORE

Our Services

Click on the service below for further information and access.

Retail Banner Database
Updated monthly, the national consolidated Retail Banner database contains the most current information about retail banner membership, including licence names and numbers and addresses to assist in reconciling rebates and wholesaler claims and trade marketing activities.

National Liquor Licence

Updated daily, the national consolidated database contains the latest information about nation-wide liquor licence holders and retail banner membership, including licence names and numbers, addresses, change of ownership, new, transferred, surrendered and suspended licences.  

Ad Intel +
A competitive advertising platform designed to provide the ability to search, view and analyse all above-the-line creative of alcoholic brands’ media spend and creative messaging across TV, magazines, newspapers, radio, outdoor, general display, and social media.

Price Intel
An extensive daily collation of liquor promoted price points across national, regional, metro, and suburban press, catalogues and some websites.

Price Intel Express Alerts
Your morning snapshot of promoted price points in the priority newspapers across your chosen categories Price Intel Express Service, is emailed twice daily 8.30 and 9am in a simple to read format with links to creative content.

Price Intel Premium Report
A fully populated monthly report, containing data directly from the Price Intel database, including pricing, circulation and SOV ad count.
A valuable tool for your business, saving you hours of analytical work.

Annual Brand Health Reports
Our Annual Brand Health Report serves as a critical resource for businesses seeking to evaluate the overall impact of their marketing endeavors. Conducted via an online survey, the report targets a nationally representative sample of individuals aged 18 and above across several categories.

Member Exclusive Services

Click on the service below for further information and access.

Advantage Engagement Survey
The partnership between the Drinks Association and the Advantage Group delivers a highly detailed, industry related, benchmark engagement and “mirror” report, providing key insights into how retailers view the relationship with their supplier partners though key areas.

MERCER REMUNERATION SURVEY
Our partnership with Mercer provides members with an invaluable drinks industry specific remuneration survey that benchmarks the drinks industry to other industries within Australia, by job type.
The report also provides comparison information on areas such as gender participation, remuneration and rewards.

Shopper Intelligence
Shopper Intelligence is the largest international program of systematic shopper insights and they’re all about uncovering objective information about how shoppers think, behave and make decisions. The program provides you with invaluable, independent and objective metrics of shopper behaviour, needs & perceptions in the off-premise market.

Industry Forums
Forums aim to broaden knowledge, share insights and discuss the challenges and solutions that exist within key business functions across industry. Category One Members receive a seat at each forum.

Inclusive Leadership Program
The 6-month program facilitates successful mentoring relationships between high-calibre professionals and senior leaders, with many previous mentees now becoming mentors.

Career Development Program
Designed for aspiring, emerging, and current managers and leaders who would like to invest in their own career development and learn inclusive leadership capabilities.

Embrace Difference Council
The purpose of the Embrace Difference Council is to establish the drinks industry as a destination of choice by facilitating awareness, challenging perceptions and building practices that attract, develop and retain diverse industry talent.

Sustainability Council
The primary purpose of the Sustainability Council is to encourage and inspire the drinks industry to have a greater positive impact on people and the planet and, in the process, build trust and resilience within the sector.

Get in touch

If you're interested in learning more about any of our services, please reach out. We'd love the opportunity to discuss how our services can support and benefit your organisation.

Enquire now