Nielsen Price Intel

We partner with Nielsen to bring you a daily collation of all liquor industry promoted price points across over 300 national, regional, metro and suburban press, catalogues and some websites. There is no limit to the number of users for Drinks Association members or subscribers.

Need a pricing analysis across a certain time period? Everything you need is available to run your own reports from the database which contains detailed information regarding your products and that of your competitors.

Full training is included in the service.  Nielsen conducts group online training on the first Wednesday of each month at 3-4pm.  Please email kyliel@drinks.asn.au to register your interest. 

Features

Track daily promoted price points for all liquor categories
Covers all major suburban & regional newspapers, publications and key websites
“Same day” pricing information available from 8.30am
Contains a direct link to the advertisement
Set up dashboards, run regular reports and easily export data

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