Experience the power of crowdsourcing combined with artificial intelligence and transition from a fixed-based resource model to an increasingly flexible and task-based one.
Managed and reported through the SmartSpotter platform, this new solution means sales teams only need this single pane of glass platform as a unique source of truth for timely and accurate decisions.
SmartSpotter’s ShelfWatch is an artificial intelligence recognition tool for suppliers designed to improve in-store execution. ShelfWatch takes advantage of the power of crowdsourcing alongside artificial intelligence to improve in-store execution and achieve excellence in merchandising.
Using their smart phones, field teams can scan shelves in any store by combining photographic evidence with artificial intelligence. Then, suppliers can implement strategies to maximise operational performance and sales.
Photographic evidence can also be collected by Spotter - a network of over 110,000 everyday shoppers or businesses can use their own Field Resources. Research has shown that ShelfWatch reduces the time spent in stores by field teams and sales reps by up to 65 per cent.
Why ShelfWatch
Scan data can only provide so much information. SmartSpotter’s AI allows suppliers to collect, measure and analyse what happens on the physical shelves with a big picture snapshot. It is a tool that enables businesses to optimise their resources and bringing the focus back to higher-value activities.
Planogram Execution
ShelfWatch also allows suppliers to identify planogram execution at product (SKU) level across multiple categories, to spot any misplaced products in real-time and generate collaborations from the retailers or calls-to-action from field teams.
Out of Stock
Visual recognition scans and detects any products that are missing from any shelves in any store. Businesses can track out of stock products in real-time at any time of the day and generate targeted actions to avoid missed opportunities. SmartSpotter enables suppliers to identify opportunities to up-sell, to generate leads and to maximise sales across any channel.
Pricing
SmartSpotter research suggests that scan data can only be accurate if ticket execution is correct. ShelfWatch detects any incorrect pricing or missing tickets and price compliance can be generated and measured over time in any retailer in Australia.
OCR
Looking for Scanning Tickets to collect retail data? Combine the power of crowdsourcing with computer vision technology and scan thousands of tickets collected by Spotters in any location in Australia.
Computer Activities
Computer vision technology and machine learning provide all the data you need to determine all competitors' activities and actions impacting share-of-shelf. ShelfWatch allows businesses to generate accurate and fast promotional activities, in turn improving trade investment.
For more information on improving execution the smart way, email: hello@smartspotter.com.au.
SmartSpotter is an Associate Member of the Drinks Association.