CGA by NIQ, a global leader in on-premise research and sales measurement, has announced the launch of its core On Premise Measurement (OPM) solution, delivering key category insights – the final step towards complete beverage alcohol measurement for brands in the market.
Now available in Australia
CGA’s flagship OPM service is now available to Australian clients, allowing them to track market share and trends within the industry for beer and spirits categories. This complete service offering will mean suppliers, manufacturers and distributors alike can for the first time track market share, benchmark brands against competitors and identify new opportunities in the market.
Providing a comprehensive market read of manufacturer, brand, and categories, OPM is a statistically robust model of the sales of drinks in bars and restaurants; delivering the volume and value from brand level up to total category level and includes thousands of point of sale (POS) data points.
James Phillips, Client Solutions Director, ANZ, said: “We are thrilled to provide new measurement capabilities to better serve the Australian market. This launch represents a strengthening of our global benchmark for on-premise performance tracking. It’s a breakthrough moment for suppliers who need to understand their performance and identify growth opportunities. In every market that benefits from OPM, every major player uses it in order to make better informed investment decisions which offer less risk.”
The full view of the Australian drinks consumer across both on and off-premise.
CGA is continuing to expand its global reach at pace and bringing a host of proven, best-in-class measurement, analytics and consumer solutions to new on-premise markets around the world. These markets have been carefully selected based on client request, their strategic importance for global brand owners and where a genuine lack of performance measurement exists. NIQ with the support of CGA now provides the full view of the Australian drinks consumer across both on and off-premise.
“With over 30 years of building expertise and innovation with a focus on beverages within the on premise, there is simply no other business with the proven credentials, track record or breadth of experience of measuring sales performance within this dynamic channel,” said Phillips.
CGA’s OPM service is the only fully projected, extensively validated, measure of beer and spirits sales performance in Australia.
For further details on CGA by NIQ’s On Premise Measurement solutions, along with support in understanding trends at category, segment and brand level within the market, contact James.Phillips@nielseniq.com.
About CGA by NIQ
CGA by NIQ works with food and beverage suppliers, consumer brand owners, wholesalers, government entities, pubs, bars, and restaurants to protect and shape the future of the on-premise experience. Using the most complete and clear understanding of measurement and insights, CGA by NIQ provides a competitive edge to guide winning strategies for on-premise businesses.