NielsenIQ (NIQ), a global leader in consumer intelligence, is excited to announce the March 2025 launch of its innovative Liquor Full View. This represents a significant advancement in total liquor market measurement, providing a holistic and granular view of Australia’s fast-evolving beverage alcohol market.
This significant expansion in liquor market measurement started with the acquisition of CGA, the premier On Premise measurement (OPM) solution and insight provider in 2022. It's On-Premise User Study (OPUS) provides the power to understand the ever-changing relationship between consumers, brands, categories, channels and occasions. This was then integrated with NIQ Australia’s Omnishopper solution, which captures consumer purchases across retail channels powered by more than 30,000 Australian households. This integration offers NIQ clients full visibility into consumption flows, tracing how consumption patterns shift between retail channels and empowering businesses to identify opportunities to optimise product offerings and strategies.
“Building on this successful integration, March 2025 will see the launch of Liquor Index, a robust projection that helps NIQ liquor clients understand sales performance within non-cooperative retailers,” says Ryan Winslade, Client Solution Associate Director, Liquor, NIQ. “The service leverages crowdsourced receipt capture technology, coupled with NIQ's unique 3-step projection methodology to provide NIQ Liquor clients with a Full View of the Australian Liquor market.”
Furthermore, Liquor Full View incorporates NIQ’s Strategic Analytics & Insights, equipping businesses with a comprehensive suite of solutions across the entire product lifecycle. “The Australian liquor market is unique, complex and ever-changing,” said Victor Hidalgo, Strategic Analytics & Insights Leader at Pacific NIQ. “Our Strategic Analytics & Insights business unit provides the clarity and confidence our clients need to navigate this competitive landscape with combined capabilities in consumer insights, brand and customer experience, advertising effectiveness, innovation, pricing, revenue management, retail and shopper insights, with the seasoned liquor industry experts Shane Cleary, the Strategic Analytics & Insights Business Partner and Ryan Winslade partnering to connect the dots like no other agency can do.”
"The launch of NIQ Liquor Full View will mark a pivotal moment for the Australian liquor industry," stated Pete Sheridan, Managing Director of NIQ Pacific. "By consolidating our robust On and Off Premise measurement capabilities, including OPUS, Omnishopper, and the forthcoming Liquor Index, alongside our Strategic Analytics & Insights, NIQ delivers an unmatched, single-source solution. This empowers our clients to navigate the market's complexities and drive sustainable growth with confidence."
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
NielsenIQ is a Platinum Partner of the Drinks Association.