News

Supercharging Nielsen Ad Intel (Brand Watch) Portfolio with social and in-app media creatives
Nielsen is thrilled to announce an enhancement to Nielsen Ad Intel (Brand Watch) Portfolio that will, for the very first time, provide detailed advertiser-level social and in-app creatives. Creatives are a fundamental part of every brand’s story and journey. Nielsen have listened to feedback about capturing more data across digital, in order to complete the picture. Taking that feedback on-board, they have partnered with a supplier that can bring the widest, most in depth and privacy compliant coverage for digital creatives. This partnership includes:

• Expansion of the number of websites monitored from 1,900 to 3,5000
• In-app creative measurement sitting alongside general display & video capture
• Significant enhancement to video capture including pre, mid and post roll video
• Introduction of social creative measurement
• Ability to filter digital creatives by Device and Platform (Browser/In-App) Types

As is currently the case, clients do have the option to have estimated spend activated within our Portfolio creative service and this will also apply to this expanded coverage. 

What you will see
You’ll now be able to find more creative examples to get an even better view of your key competitors’ creative advertising. To summarise the creative expansion: 

The Nielsen team will be in touch with clients provide further information, and the steps and additional investment organisations may be keen to make to realise the full benefits from this new and expanded digital creative coverage. 

Nielsen is a Corporate Partner of the Drinks Association.