A hundred billion bottles washed up on the shore
Australia discards 15,000 bottles and cans every single minute.* That adds up to a staggering 7.88 billion containers every year. To help reduce this waste and promote sustainability in the beverage industry, brands can play a pivotal role by encouraging effective recycling through embracing Container Deposit Schemes (CDS).
All Australian mainland states and territories have a container deposit scheme (CDS) in place, but most of these programs currently exclude wine and spirit bottles. However, in late 2023, Queensland expanded its CDS to include these containers. This move is likely to prompt other states to review their own schemes, with an eye toward broadening the range of eligible containers.
A key first step when implementing a CDS for your brand, is obtaining barcodes for your products. Many modern CDS programs in Australia have integrated Reverse Vending Machines (RVMs) into their collection networks, allowing consumers to quickly scan a barcode on their container to receive their deposit. GS1 Australia, a not-for-profit organisation, provides the most widely adopted barcode numbers across the globe, making it easier for brands to participate in these schemes.
Peter Davenport, Principal Advisor for Retail Food & Beverages at GS1 Australia commented, “Consumers are increasingly considering sustainability in their purchasing decisions and prefer brands that demonstrate a commitment to sustainability. CDS provides a fantastic avenue for brands to engage with consumers and build trust by showcasing their commitment towards a circular economy.”
Driving positive change
Not only does the use of CDS foster recycling and waste reduction, but it also aligns with sustainability goals, driving positive change throughout the drinks supply chain.
CDS are one example of a growing number of national and global regulatory initiatives driving better data collection across the supply chain. Local packaging reform, and the upcoming European Union’s legislated Digital Product Passport (DPP) are other examples that will mandate stronger data collection from brands.
Dharshi Hasthanayake, Manager for Sustainability and Circularity at GS1 Australia states, “Accurate data, such as recycled content and recyclability information, is essential for driving circularity. By enabling the digital identity (barcoding) of products and enhancing traceability, businesses can ensure that information required by the whole supply chain is captured and shared to maximise reuse and reduce waste.”
Call to action
Members of Drinks Association have a unique opportunity to champion the implementation of CDS within the liquor industry. By preparing for CDS, you not only contribute to environmental sustainability but can also drive economic benefits, enhance consumer trust and ensure regulatory compliance.
As we move towards a more circular economy, let us lead by example, demonstrating our commitment to a sustainable future for all. Send a message to the GS1 Australia team today and get started on your CDS journey at retail@gs1au.org
*ABC's War On Waste
GS1 is a Platinum Partner of the Drinks Association