In exciting industry news, Good Drinks has become the newest Category One member of the Drinks Association. Good Drinks' Head of Sales and Marketing Mick McKeown will join the Drinks Association Board, with Category & Customer Marketing Manager Kate Tee serving as Alternate Director.
Good Drinks have a strong track record in creating and producing national brands and products that sit across a range of beer and alcoholic drink markets.
Drinks Association CEO Georgia Lennon extended a warm welcome to the Good Drinks team. "We are thrilled to welcome Good Drinks as a Category One member and support their commercial success through the use of our data and services. As members, Good Drinks will also join the Advantage Engagement program, enhancing their relationships with retailers. I look forward to having Mick and Kate at the Board table."
Starting in July 2024, Good Drinks will have access to the Drinks Association’s data services, targeted forums and events, publications, and websites.
McKeown shared his excitement, saying, "Being part of the Drinks Association is an important step for Good Drinks Australia (GDA) as it allows us to collaborate with industry peers, access valuable resources and further our mission to be a force within the Australian liquor industry. We are looking forward to being part of such a highly regarded association that plays a critical role in shaping our industry's future."
The Drinks Association, established in 1897, operates to benefit its members by being a dynamic, vibrant, and collaborative partner, aiming to build a stronger, more informed Australian drinks industry.