Price Intel solution provides businesses with crucial promoted price insights to shape their pricing approach.
In collaboration with Nielsen, the Drinks Association has developed the Price Intel platform, which is included in the membership benefits for all Category One members. Non-member organisations also have the option to subscribe to the service.
Price Intel empowers liquor businesses with the data needed to make informed pricing decisions and provides access to comprehensive historical data. The platform allows companies to benchmark prices against competitors, monitor market trends, and make data-driven adjustments.
Currently, Price Intel gathers promoted prices from 107 newspapers, 85 catalogues, and 33 websites, with data uploaded every weekday morning by 9 am
Key benefits of Price Intel:
- Compare your prices to competitors to better understand your market positioning.
- Leverage data to analyse historical trends and market dynamics, identifying opportunities for differentiation through pricing, promotions, or added value.
- Stay up-to-date with daily pricing trends and adapt quickly to market changes.
- Gain insights into competitors' pricing strategies to make informed decisions.
Training Availability
Nielsen offers group online training for Price Intel on the first Wednesday of each month. To book into the upcoming session on Wednesday, 6 November at 3-4 pm, please contact Kylie Le Lievre.
Login Information
To access the Price Intel platform, you'll need a new username and password. Click here to enquire or gain access.