The Drinks Association is excited to announce some important updates to our Partnership Program.
After a thorough review, we have redefined our partnership levels for greater clarity, with each new tier offering distinct benefits aligned with your strategic objectives and business goals.
The Partnership Program restructure will now consist of four distinct tiers.
Silver Partnership: offers essential benefits that provide a solid foundation for engagement and visibility within the industry. This tier is ideal for those looking to maintain a strong presence within the liquor industry.
Gold Partnership: includes all the benefits of Silver, with added features that increase your company’s exposure and involvement in key industry initiatives. This tier is designed for those seeking to deepen their engagement within the industry.
Platinum Partnership: the most comprehensive tier, offering maximum benefits and opportunities for collaboration. This level is tailored for businesses that wish to play a prominent role in shaping the future of the liquor industry and gain extensive recognition for their contributions.
Retail Partnership: specifically designed for our retail members, providing targeted benefits that address the unique needs and
challenges of the retail sector while providing the opportunity to participate in our Industry Councils.
Organisations that partner with the Drinks Association gain access to many bespoke benefits, including exclusive industry events, targeted marketing opportunities reaching our extensive database of liquor industry professionals, and connections with executive leaders representing some of Australia’s largest drinks organisations.
Partner benefits can include:
- Event tickets and sponsorship opportunities
- Recognition across digital platforms and presentations
- Introductions to senior industry representatives
- Opportunity for services to be included within the Drinks Association
- Marketing, promotion and advertising through industry publications.
- Access and discounts to services
- Opportunity to collaborate on new solutions for the industry
- Participation in Industry Council, forums and work groups.
Drinks Association CEO, Georgia Lennon said: “At the Drinks Association, we believe in the power of collaboration to drive industry growth and excellence. Through strategic alignment with like-minded organisations, we create mutually beneficial relationships that raise industry standards and foster a vibrant, inclusive and progressive drinks community.”
“We invite you to join us in unlocking new opportunities to further our common aim of building a stronger, more informed Australian drinks industry.”
For more information on the Drinks Association’s new Partnership Program, please contact our Marketing & Membership Manager, Kylie Le Lievre: kyliel@drinks.asn.au or 02 9415 1199.