Diageo has been named Supplier of the Year again at the annual Australian Drinks Awards for the second year running with the business also taking out the award for Category Management, again for the second year in a row.
The awards were announced by MC Shelly Horton during the Drinks Association’s virtual Supplier awards presentation on Thursday evening.
Of its Supplier of the Year Award, David McLoughlin, Client Services Director of Advantage Australia said: Another outstanding result for Diageo holding the number one position and highest NF scores for three of the last four years. Diageo’s result is unique as it relates to their ability to provide a consistency of high performance across all the practice areas, reflecting the attributes of a highly engaged customer centric organisation.”
Chris Shaw, Diageo’s Commercial Director, said the accolades were both exciting and humbling for the business and thanked Advantage Group International for supporting awards which “challenge all of us in the industry to continue to improve and deliver high quality experiences for our customers and consumers”.
“The last 18 months have been an extraordinary and challenging time for everyone in our industry and at Diageo, we are proud to be part of this amazing community.
“We are proud to stand side by side with our extraordinary retailers, pubs, clubs and bars, our friends, the brewers and winemakers of Australia and our magnificent supply chain partners,” he said.
“Together, we will keep giving Australians great products and amazing experiences and we will continue to be a significant driver of economic and job activity for our economy. At Diageo, we are always working to support and improve the experience for our customers. We look forward to doing more in the year ahead.”
All winners of the Supplier awards are determined via Advantage Australia Engagement Program results.
The Supplier of the Year award means that Diageo has the highest “Net Favourable” result from the combined, total retail/wholesale network across all the important aspects of business engagement, again this year.
The Category Management Award was introduced to the Australian Drinks Awards last year. It celebrates the “critical competency of category management, including planning to meet category objectives, providing valuable insights, optimising category assortment and shelving”.
“Diageo is acknowledged by their retail partners as a category leader, holding the number one position for the fourth consecutive year and NF score of 55*. [The business is] recognised for the provision of quality insights, a collaborative approach to building category plans and engaging retailers in the development and execution of NPD,” said Mr McLoughlin.
BevChain sponsored the Category Management Award this year. BevChain President, Misha Shliapnikoff said, “Diageo has continued to show leadership in category management for several years now. BevChain is proud to partner with an organisation that leads the way in the beverage sector with this critical expertise and strong customer focus.”
*Diageo scored 55 in Category Management and 59 in their Overall Performance Net Favourable score.
