Ad Intel+ is a competitive advertising platform designed to provide the ability to search, view and analyse all above the line creative of alcoholic brands, including media spend and creative messaging across TV, magazines, newspapers, radio, outdoor, general display, and social media.
This web-based user interface delivers clear, actionable competitive intelligence: creative images for assessment of the brand's messaging along with detailed insertion-level reporting of campaigns and email alerts.
Additionally, Ad Intel+ offers expanded coverage, incorporating regional television, out-of-home, and cinema spend, access to historical data and improved dashboard functionality.
What Ad Intel+ Offers
Ad Intel+ provides clients with a detailed view of media spend and creative messaging analysis. Whether you are tracking television commercials, print ads, radio spots, or social media campaigns, Ad Intel+ delivers the insights you need to stay ahead of the competition. The platform's robust features allow you to:
- Search and View Creatives: Easily find and analyse creative content from various media channels.
- Analyse Media Spend: Access detailed reports on media spending, including new additions such as regional TV, out-of-home, and cinema.
- Customise Reports: Tailor reports to suit your specific needs, enabling you to build comprehensive competitive analysis.
For an introduction to Ad Intel+, we encourage you to explore the latest overview document and video. These resources provide detailed insights into the platform's capabilities and benefits.
Nielsen conducts online training sessions on the second Wednesday of each month from 3pm - 4pm.
- Learn how to generate and customise reports that highlight essential features of the platform
- Discover how to search for and analyse brand messaging, and set up alerts or newsletters to stay informed about the latest advertising activities.
To access the Ad Intel + platform or book into the training session, please contact Kylie Le Lievre, Membership & Marketing Manager.