We are thrilled to announce that the 2023 Cocktails Insights Report, a collaboration between The Drinks Association and leading on-premise measurement company CGA by NielsenIQ, is now available.
Historically, brand and category teams have had to rely on a mix of expensive custom research, anecdotes and guesswork to gauge current trends in consumers’ cocktail preferences.
The 2023 Cocktails Insights Report changes all of that. It’s the only report that delves into Australian-specific on-premise cocktail trends and highlights how you can tap into this lucrative and growing area of demand.
Three reasons why you need this report
1. Understand the importance of on-premise cocktails
Get a unique understanding of cocktail trends including preferred flavours and spirits bases, to help you assess the strategic importance of cocktail consumption and how to allocate resources to benefit from these trends.
2. Determine the right occasions and channels for cocktails
This report serves as your battle ground analysis. By knowing which channels under and over index in cocktail consumption, you can focus on building a channel-specific strategy based on the size of prize. Fish where the fish are and maximise your brand growth through a cocktail drink strategy.
3. Become your customers’ trusted cocktails expert
Our expert research will arm you with confidence to provide your customers insight-led solutions to help navigate this complex and ever-changing category. You can show up and deliver on premise plans that grow customers sales through the right cocktails…. all underpinned by data.
Listen to James Phillips, Client Solutions Director, CGA by NielsenIQ, discuss the three key ways you can apply the insights from this report to grow your business.
Investment
Drinks Association Category One Members: $9,900 + GST
Non-members: $14,900 + GST
For more information, contact Rachel Wormald.
CGA by NIQ is a Corporate Partner of the Drinks Association.