Marley Spoon's Kate Whitney will join Treasury Wines Estates as Chief Digital & Technology Officer in January.
The newly-created role on the executive leadership team will see Whitney oversee the digital enablement and technology functions for TWE the world over, including Penfolds, Treasury Premium Brands and Treasury Americas.
Tim Ford, Chief Executive Officer of TWE, said “Today’s consumers and customers are increasingly interacting with our brands online. The COVID pandemic accelerated the trend, and creating this executive role reinforces the importance of the digital channel, and technology more broadly, to our global portfolio of brands and our entire business. We look forward to working with Kate to enhance the digital experience we offer, build on our enterprise-wide technology platforms, and develop deeper capability in data and analytics to better understand and respond to emerging consumer trends.”
The new function will bolster TWE’s digital capability to deliver the long-term global growth strategy for TWE’s portfolio of award-winning brands including Penfolds, Stags’ Leap, Frank Family Vineyards, Wynns, and Pepperjack, as well as newer, innovation-led brands such as 19 Crimes and Squealing Pig.
Whitney said, “I’m excited about working with the team at TWE to grow some of the best-known brands in wine across key global markets. Whether it’s offering wine drinkers who already know and love our brands different digital experiences, or introducing our premium and luxury wines to new consumers, the intersection of technology and data science offers so much opportunity.”
Based in Sydney, Whitney has 25 years’ experience in consumer marketing and digital transformation, most recently as Chief Marketing and Growth Officer for Marley Spoon.