Of the issues that plague businesses trying to stand out in the drinks industry, many companies must deal with the reality of inflation, supply chain issues, and delivery driver shortages. Having access to timely sales data can help rectify these problems and aid in their retail execution efforts, but most drinks companies only receive limited data. As a result, drinks consumers end up suffering because they cannot get a hold of product. Since these issues are seemingly unavoidable, what could be done by drinks companies to overcome the challenges they face? Don’t worry, achieving the Perfect Store is not out of reach. The solution to these problems is simple – utilising Image Recognition technology.
The use of Image Recognition is vital for companies trying to get ahead of their competitors in the drinks industry. In an industry where data can make or break a company’s success, keeping track of a drink’s place on the shelf, its share of shelf, pricing, and promotions through Image Recognition has all been made possible with StayinFront Digital. By simultaneously keeping track of a drink’s position, price, and assortment with just an image, it is easier than ever for field reps to collect the data they need in each store they visit. In the case that multiple pictures need to be taken, StayinFront Digital’s innovative Burst mode feature takes multiple pictures of the shelf, all of which are stitched together to analyse the entire shelf.
Once your pictures are taken, StayinFront Digital’s interactive shelf creates a Realogram so field reps can properly address non-compliance issues that are raised right there and then with the data they need! Store audits performed using StayinFront Digital’s machine learning AI are processed in under three minutes with a high level of accuracy. Such modern solutions also help save the reps’ time by up to 50 per cent. Performing tasks in such a short amount of time makes a difference for field reps who have busy days ahead of them.
There is no doubt that Image Recognition can give field representatives in the drinks industry a sense of ease in terms of the time and effort they put into their store audits. What you really want to know is – will your sales increase as a result?
Businesses which have leveraged StayinFront Digital’s Image Recognition solutions not only saw the availability of their products boost from 82 per cent to 95 per cent, but the share of shelf of their products increased from 44 per cent to 49 per cent! A stronger presence on the shelf makes a significant difference when it comes to products being noticed by consumers. In fact, the time visitors spent on a brand’s display can jump up by over 30 per cent thanks to the increased share of shelf from StayinFront Digital’s Image Recognition technology. This is a welcome outcome for companies in the drinks industry who are working towards building the Perfect Store.
Are you ready to get your brand’s drinks front and center in the store? Contact our Image Recognition experts at digital@stayinfront.com or toll-free at 1800 422 4520 to win at the shelf.
StayinFront is a Corporate Partner of the Drinks Association.