Drinks Association Associate member and Trade Promotions Management specialists Exceedra, are excited to announce the results of Project Yield.
Read the Exceedra Project Yield findings report here *
The aim of the study was to provide the industry with an overview of the current state of, and future opportunities for, off-premise promotions in order to increase their effectiveness.
The study involved in-depth interviews with suppliers and retailers and a survey of 1000 Australian Off-Premise shoppers, seeks to understand:
• What both the trade and shoppers think about the role of promotions in Off-Premise
• The linkage between what shoppers say and what they actually do
• The relationship between occasion, store format and promotional effectiveness
Get in touch to hear how Exceedra can help you improve promotions effectiveness. Find out more here or contact APAC Sales Director Simon Elsby.
*Reader details will be shared with Drinks Association Associate Member, Exceedra
