Nielsen IQ has continued its long-term association with the Drinks Association, re-signing as a Corporate Partner for the next three years.
Drinks Association CEO Georgia Lennon said: "Continuing its partnership with us demonstrates to Nielsen IQ’s ongoing commitment to the liquor industry and to supporting its suppliers.
“The team at Nielsen IQ continues to bring innovation to the market, always working hard to understand the needs of the Drinks Association’s members and it continually evolves to meet those needs. The Drinks Association is proud to partner with them.”
Nielsen IQ says that it is unrelenting in its pursuit of the most granular data to deliver the background knowledge manufacturers need, like understanding the evolution of shoppers to capitalise on growth trends from the beginning. Nielsen IQ invests significantly to ensure that it captures the evolving shopping landscape as it happens.
Pacific Region Leader at Nielsen IQ, Megan Treston says, “Our best-in-class data scientists and analysts simplify the complexity of this information, revealing powerful insights through clear, compelling stories. We capture the world as it is today, to allow you to look to the future and make decisions with confidence.
“The retail landscape - be it on- or off- premise - is changing rapidly. We are proud to stand alongside the Drinks Association with our continued long term agreement to support the industry as a whole. Nielsen IQ remains committed to innovation and support for the liquor industry and its suppliers."