The Australian Drinks Awards are back and bigger than ever in 2025! Set to take place on Thursday, 17th July, at The Hilton, Sydney, this year marks the 13th annual celebration of the best and brightest in the Australian drinks industry. And this year, the Brand Awards category has undergone an exciting makeover, with three new awards ready to shine a spotlight on innovation, authenticity and marketing excellence across the industry.
Out with the old, in with the new
Gone are the Fan Favourite and Gaining in Popularity awards. In their place, the Australian Drinks Awards have introduced three dynamic new categories that reflect the evolving landscape of the industry:
- The Most Reputable Brand – This prestigious award recognises brands that resonate deeply with consumers, evaluated across attributes such as:
- Most trusted/reputable
- Most authentic
- Most influential
- Most popular
- Most recommended
- Personal alignment/brand relevance – ‘A brand for someone like me’
- Best New Product Innovation – Honouring the most exciting and innovative product launched within the period 1 April 2024 – 31 March 2025, this award celebrates brands that are redefining the market with creativity and foresight.
- Best Campaign – Recognising excellence in marketing, this award is for the best product campaign across multiple media channels, including TV, video, social media, digital, OOH and print.
Submissions open for Best Campaign Award
The top 200 brands, as identified by Dan Murphy’s ranging and ALM withdrawal data, will be automatically entered into the competition for The Most Reputable Brand and Best New Product Innovation Awards. Winners for the new Brand awards will be determined through consumer feedback conducted by Thrive Research. This ensures that these accolades genuinely reflect public opinion and trust.
If you’re looking to showcase your brand’s marketing prowess, the Best Campaign Award is your chance to shine. To participate, members are invited to complete and submit a one-page template detailing their campaign. Submissions can include campaigns spanning multiple media types and should highlight the creativity, strategy, and results of the campaign.
Key Details:
- Contact awards@drinks.asn.au to obtain the template for submission.
- Only Drinks Association Members can submit for the award.
- Brands can submit multiple campaigns but each submission must be on a separate template.
- Submissions must be no longer than one page each.
- All entries must be received by close of business on 23rd April 2025.
- Please include your name, organisation, position and contact details to ensure we can get in touch if needed.
Submissions can be sent to awards@drinks.asn.au.
Why this matters
These changes reflect the industry’s growing emphasis on authenticity, innovation and impactful marketing. By introducing these new categories, the Australian Drinks Awards continue to celebrate not only the best products but also the brands that are leading the way in connecting with consumers and shaping the future of the drinks industry.
Mark your calendars and get ready for a night of celebration and recognition at the Australian Drinks Awards 2025. Tickets are available now - buy your tickets today!
