To ensure our services continue to provide value to our members and subscribers, we strive to improve our service offering. Recently we have made some important updates to the AdWatch platform.
Coles Liquor & Endeavour Drinks banner coverage expanded
We’ve expanded our level of coverage of the Coles Liquor and Endeavour Drinks banners within the Retail AdWatch portfolio by increasing the promotional price scraping coverage to capture state-based pricing for Dan Murphy’s, BWS, Liquorland, First Choice Liquor and Vintage Cellars across four capital cities. All data is available in the Portfolio every Friday from 11.00am.
Updated daily, the Retail AdWatch portfolio allows you to track promoted price points across press, catalogues and several websites.
Sites scraped in each capital city for promoted price points:
AdWatch Express Alert Changes
The AdWatch Express Alerts automated service from the Drinks Association is a premium service and ensures you are across all daily promoted price points first thing every morning with ads delivered to you by email, without needing to login to the AdWatch Portfolio.
ADDITION OF CATALOGUES: We've added national print and digital catalogues, providing even more easily accessible, up to date information on daily promoted price points.
STREAMLINING EXPRESS ALERT EMAILS: With most liquor advertisements running later in the week, we are now only sending express alert emails on the days that contain advertisements for your category. To ensure you’re receiving only the information you require, we are no longer sending emails unless there is news to tell.
As a Drinks Association Member or subscriber, full training in the AdWatch & Brand Watch portfolio’s is included in the service. Nielsen conduct monthly online group training sessions:
Next training session: 3.00-4.00pm on Wednesday, 5 October.
For attendance, kindly register your interest by contacting the Drinks Association's Membership & Marketing Manager, Kylie Le Lievre.