The Drinks Association's research partner, Thrive Research, undertakes quantitative brand tracking consumer research yearly. The detailed annual Brand Tracking Report covers up to the top 200 brands in each category and this data will be available for purchase from August 11.
Brand tracking is essential in understanding brand metrics and maintaining a competitive advantage. This information is also critical in measuring what matters in your business - brand awareness, loyalty, satisfaction, and where you sit in relation to your competition.
The key brand health metrics used in the Brand Tracking Report are:
• Awareness
• Trial
• Drink regularly
• Most often brand
• Favourite brand
The data is available by category with discounts for the purchase of multiple categories.
• Beer
• Wine
• Cider
• RTD
• Spirits
This annual quantitative brand tracking program allows you to not only understand the commercial value of your brand, but also observe changes and align or adjust your strategy to ensure you are primed for success.
For more information contact Kylie Le Lievre, Membership & Marketing Manager