Bacardi has appointed a new Marketing Director and Sales Director across Australia and New Zealand. The business says the two hires could not be better qualified to help steer the future success of Bacardi in the region.
Donna Mulholland joined the business as Marketing Director ANZ in August, and Gareth Davey came on board as Sales Director ANZ just last month.
Mulholland has over 20 years of brand-building experience for some of the world’s leading FMCG companies, including Nestlé, Coca-Cola and most recently at Jacobs Douwe Egberts where she was Marketing Director ANZ.
Commenting on her appointment, Mulholland said: “I am very excited to be part of the Bacardi family. This is a company with 160 years of history. That’s an incredible legacy and I am proud to now play a part in continuing that legacy by introducing more and more consumers across Australia and New Zealand to the wonderful drinks in the Bacardi portfolio. Our cocktail culture is thriving so it makes sense for Bacardi to play a leading role in driving that culture now and in the future.”
Davey also joins from JDE where he was Sales Director for Australia for the last two years. He has a strong track record in the beverage industry having spent many years at Lion and then Heineken before taking on senior commercial roles at Lactalis Australia (formerly Parmalat).
Davey said: “I am passionate about the drinks business so I couldn’t be happier to be returning to an industry I love. It means a lot to me that Bacardi places so much importance on the strength of its relationships with trade partners. This is clearly a competitive advantage for Bacardi and I’m looking forward to strengthening that advantage as I meet our partners over the coming weeks and months.”
In their new roles, the two will lead the sales and marketing of the family-owned company’s iconic premium brands, including Bacardi Rum, Bombay Sapphire Gin, Grey Goose Vodka, Patrón Tequila and Matrini Vermouth & Sparkling Wines.
Bacardi is a Category One member of the Drinks Association.