Ad Watch Express automated service from Nielsen one of the Drinks Association's premium services and ensures you are across all daily price points first thing every morning with ads delivered to your email, without having to login to the Ad Watch database.
Tracking promoted price points in the market is important for you to be able to manage pricing between banner groups and ensure the competitive pricing of products is accurate and within guidelines.
The Express Alerts service delivers twice daily updates to your inbox at 8.30am and 9.00am. Available by category, your morning snapshot of promoted price points in 14 priority newspapers is emailed at 8:30am in a simple to read format with links to creative content. In addition to this, a comprehensive national list of 29 publications, ranked by number of lines and circulation, is emailed at 9.00am.
We are excited to announce that in the coming weeks we will also be including national print and digital catalogues, providing even more accessible, up to date information on daily promoted price points.
FEATURES:
• Track daily promoted price points for all liquor categories
• Covers all major suburban & regional newspapers, publications, and key websites. COMING SOON - national print and digital catalogues
• Contains a direct link to the advertisement.
BENEFITS:
• Daily advertisements emailed directly to your commercial teams.
• Copies of advertisements delivered by 9.00am each morning.
This service is available to purchase by category and there is no limit to the number of users in each member company; once your business is signed up for this Premium Service you can add as many employees as required.
If your business is interested in subscribing to Ad Watch Express Alerts or you would like more information, please contact the Drinks Association's Marketing and Membership Manager, Kylie Le Lievre.
Nielsen is a Corporate Partner of the Drinks Association.