Post-pandemic Trends, Market Performance & Shopper Behaviour
IRI will deliver the latest installment of its highly respected Market Moves industry webinar series on the topic of Liquor in Australia. The webinar will be delivered virtually on Wednesday, 1 June.
Mark McCaffrey, Director of Liquor & Tobacco with IRI, the world’s most innovative company for data, analytics and technology to FMCG Retail, says that the webinar will provide the sector with much needed clarity, guidance and stewardship after a period of immense growth and change.
"The delivery of our Market Movers industry event for the liquor sector has been carefully timed to provide important insights that will assist retailers and manufacturers to navigate the period ahead,” Mr McCaffrey said.
“The off-premise liquor sector is one of the country’s largest FMCG channels, accounting for 22.2 billion in sales. Not only did it perform extremely well during the pandemic, it also experienced some of the biggest changes in consumer behaviour and the most significant innovations in product and packaging.
“Our industry seminar will look at both on-premise and off-premise liquor and take a deeper dive into the channel’s market performance, especially across different categories including Ready to Drink (RTD) which experienced extraordinary growth of 8.5 percent. We will also look at e-commerce, premiumisation and no and low alchoholic beverages.""
The webinar will delve into:
- how brands and retailers can continue to drive growth while facing some serious economic headwinds and
- consumer drivers, such as top reasons for liquor brand choices and what factors primarily influence shoppers in-store
- Occasion-based dynamics, such as location and sociability influencing the actual moment of consumption and
- Shopper behavioural differences and preferences across different liquor banners.
IRI says it is essential to understand the behaviourial differences and preferences of shoppers across different liquor banners to determine how best to meet their needs.
“This is an event that brand owners, product marketing managers and industry representatives cannot afford to miss. IRI is unmatched in our ability to provide such a clear and in-depth view of the industry and consumers, and we will be sharing our insights, knowledge and views on the state of liquor in Australia at this event,” said Mr McCaffrey.
The IRI event will be co-presented with Growth Scope. IRI and Growth Scope have collaborated in 2022 to produce five individually themed industry reports. Each uniquely dissects the growth opportunities and key fundamentals underpinning the $22.2 billion liquor industry and on-premise channel for 2022 and beyond. Importantly, the collaboration has also provided IRI with the ability to measure the on-premise market for the first time which will provide brand owners with invaluable insights across the country.
Event Details
Market Moves: Liquor in Australia
Wednesday, 1 June 2022 from 10.00am – 11.00am AEST
Register here.
IRI is an Associate Member of the Drinks Association.