We're thrilled to announce the launch of The Cocktail Insights Report, a collaboration between leading on-premise measurement research and insight company CGA by NielsenIQ and the Drinks Association. This report aims to unlock the tremendous potential of cocktail consumption in the Australian on-premise market.
Recent CGA by NIQ research revealed that around one-in-three Australian consumers indulge in cocktails when they visit an on-premise establishment, while one-in-two cocktail drinkers opt for cocktails every time they go out.
Clearly, the significance of cocktails in the on-premise channel cannot be underestimated.
Recognising the opportunity associated with on-premise cocktails, the Cocktails Insights Report will delve into the market size of on-premise cocktail consumption and the demographic profile and behaviours of cocktail drinkers, providing brands, suppliers and operators with invaluable insights and strategies to tap into this growing area of demand.
Insights included in the report
1. The importance of cocktails in the on-premise
2. Consumer penetration of cocktails in the on-premise and how this compares to other categories
3. Frequency of cocktail consumption in the on-premise and how this has changed versus previous years
4. Demographic overview and typical on-premise behaviour and attitudes of the cocktail consumer
5. Opportunities for cocktails in the on-premise
6. Most popular on-premise occasions for cocktail consumers
7. The biggest channels for cocktail consumption
8. Cocktail preferences and drivers of choice
Report methodology - OPUS (On-Premise User Study)
OPUS is a consumer survey of nationally representative on-premise consumers surveyed online twice a year about their out-of-home experience and usage (Australian sample size = 8,000 per year). By understanding the ever-changing relationship between consumers, brands, categories and channels, OPUS enables insight-driven decisions to help sales conversations, national account teams, and brand and marketing teams drive sales and grow share.
Cost of the full report:
DA Category One Members $ 9,900 + GST
Non-members $14,900 + GST
The report will be available in June, so register your interest by contacting Georgia Lennon.
CGA by NIQ is a Corporate Partner of the Drinks Association.
About CGA by NIQ
CGA by NIQ is the trusted on-premise measurement, insight and research consultancy to food and drink businesses across the globe. CGA is dedicated to empowering growth and shaping on-premise strategies to deliver memory-making experiences for consumers and high value returns for clients.