International Women's Day

Friday, March 7 saw 400+ people from across the liquor industry come together for the annual Drinks Association International Women’s Day lunch. Attended by industry leaders and valued partners, the day was both a celebration of women across the industry and a chance to reaffirm the industry commitment to fostering equality and respect.

Keynote speaker and former world number four tennis player Jelena Dokic bravely shared her journey from overcoming extreme personal adversity to finding her voice, celebrating for the strength in vulnerability and advocating for societal change and equality. Her powerful message of resilience, courage and self-belief resonated deeply with attendees, reinforcing the critical importance of creating supportive environments where women can thrive fearlessly.

Kerry Appathurai, National Sales Director at Lion, and Mia Horner, General Manager Customer Loyalty at Coles Liquor Group, engaged the audience with a thoughtful discussion about fearlessness, assertiveness and the importance of building strong networks.

Also an opportunity to raise funds for our 2025 charity partner, the Katrina Dawson Foundation, we heard from Angie Liu, an accomplished Katrina Dawson Foundation Scholar. Angie spoke passionately about the impact of her scholarship in pursuing post-graduate education and continuing Katrina Dawson’s legacy. The raffle, with prizes generously donated by Drinks Association members, raised $19,370 for the foundation, funds that will be used to continue the incredible work they do for young women.

Stephanie Shedden, Head of National Key Accounts at Pernod Ricard, and Sandra Gibbs, Chief Supply Chain Officer at Asahi Beverages, represented the Embrace Difference Council, introducing the event and the speakers. Both reflected on the progress made towards gender equity but called out the critical need to address ongoing disparities.

In reflecting on the day, Drinks Association CEO Georgia Lennon said, “2025 marks our twelfth annual International Women’s Day lunch. The support for the lunch grows each year and reflects the incredible work of our Embrace Difference Council in the various initiatives they support to strengthen diversity, equity and inclusion across the industry.”

Jelena Dokic

Embrace Difference feature reels

We produced a series of feature reels highlighting the accomplishments and stories of 20 women from a dozen different drinks across different leadership levels, career stages, personal situations, and functions.

The purpose of the feature reels was to highlight and celebrate a diverse group of women in the drinks industry who shared their experiences in embracing change, fostering a positive mindset, demonstrating courage in challenging situations, and underscoring the importance of gender equity in both personal and professional success.

You can watch the videos here:


The future of women in drinks

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Embracing change

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Elevate and celebrate

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Unapologetically authentic

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News

Drinks industry on their feet for former tennis champ Jelena Dokic on International Women’s Day 2025

Drinks industry on their feet for former tennis champ Jelena Dokic on International Women’s Day 2025

11 March 2025
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Female industry leaders reflect on fearlessness in their careers at International Women’s Day 2025

Female industry leaders reflect on fearlessness in their careers at International Women’s Day 2025

11 March 2025
Read More
Industry unites to champion women at annual International Women’s Day event

Industry unites to champion women at annual International Women’s Day event

11 March 2025
Read More

2025 Charity Partner

The Embrace Difference Council is proud to once again invite the Katrina Dawson Foundation to be the event’s charity partner.

The Katrina Dawson Foundation was established with the mission of finding, funding and mentoring inspiring young women. The foundation works to remove barriers and create opportunities for exceptional young women to fulfil their potential.