Marketing to the queer community – diversity or inclusion?

About the event

The Drinks Association’s Pride in Drinks Workstream invites you to attend a topical and insightful webinar:

Marketing to the queer community – diversity or inclusion?

Marketing to the LGBTQIA+ community has evolved significantly over the years, from formulaic clichés to an approach that sees LGBTQIA+ characters and themes integrated into mainstream campaigns.

Despite the dramatic evolution and increased representation, brands still often target the LGBTQIA+ community, specifically during certain holidays and celebrations.

During this Pride in Drinks webinar, Allan Dib (he/him), Head of Insights and Foresight at Lion, will facilitate a panel discussion with Santosh Murthy (he/him), Managing Director at Identity Communications, and Polly Parker (she/her), Co-founder of They Connect.

The panel will explore the pros and cons of marketing to the LGBTQIA+ community, discussing what constitutes respectful and effective marketing, the potential pitfalls and the barriers to getting it right.

This event is ideal for marketing professionals or anyone in the liquor industry interested in LGBTQIA+ representation.

We hope you can join us for a lively and active discussion.