NIQ On-Premise Webinar

The on-premise landscape is evolving faster than ever. Consumer preferences are shifting, and pubs need to adapt to stay on top of the wave. In this must-attend webinar, we're joined by special guest Ryan Kimball, Beverage Category Manager - Range at ALH Group, where we dive into the latest consumer and category trends, and discuss how the largest operator of pubs in Australia is navigating these changes. We'll uncover how ALH is responding to the latest consumer trends in eating and drinking out, delve into the evolving category landscape and changing consumer drink choices, and highlight practical strategies for drink suppliers to build stronger, more collaborative insight-driven relationships with pub operators.

Topics will be explored:
• Practical strategies for drink suppliers to offer additional value outside of competitive pricing.
• Optimising the Path to Purchase (P2P), from menus design, back-bar presentation to digital engagement.
• Growing importance of occasionality and key channel events in the calendar.
• How are patrons reacting to increased non-beer taps in your venues.
• Practical ways drink brands can support individual pubs social media game.

Speakers:
Tom Graham, Senior Client Success Manager, NielsenIQ.
Ryan Kimball, Beverage Category Manager – Range, ALH Group.

REGISTER HERE