Advantage Engagement Survey

 

The partnership between the Drinks Association and the Advantage Group delivers a highly detailed, industry related, benchmark engagement and “mirror” report, providing key insights into how retailers view the relationship with their supplier partners though key areas.

The team at Advantage will assist you in with putting those insights into actions to drive meaningful change with regards to joint business planning and greater collaboration with your customers.


Key areas measured

Business Relationship and Support
Personnel
Category Management
Consumer Marketing Support
Customer Marketing & Promotion Practices
Supply Chain Management
Customer Service

Report Benefits

Provides suppliers with benchmark data showing organisational performance across key business measures and in comparison to competitors. Based on results, the Advantage team support suppliers to identify actionable areas for focus to drive improved results.
Known and adopted by all major retail partners, with many retailers performance measured on the results, the program provides the opportunity for open dialogue amongst suppliers and retailers to assist with joint business planning and greater collaboration leading to successful outcomes for both parties.
Provides services which support suppliers who require expert advice on translating the business insights into action plans that drive change within their businesses.
Through annual workshops, members work with the Advantage Group to influence the evolution of the Engagement Program to maintain relevance.

 

Get in touch

We'd love to hear from you!

If you're interested in becoming a Drinks Association Category One Member or subscribing individually to services please reach out. We're keen to learn about the challenges your're aiming to address and share the benefits of joining us.