In today's fiercely competitive marketplace, brand tracking plays a pivotal role in understanding key brand metrics and maintaining a strategic advantage.

The Drinks Association commissions Thrive Insights to conduct a comprehensive Annual Brand Health Report.

This report serves as a critical resource for businesses seeking to evaluate the overall impact of their marketing endeavors. Conducted via an online survey, the report targets a nationally representative sample of individuals aged 18 and above. Participants, who have purchased liquor in the past three months and consume within the category monthly, contribute to a robust dataset. The report compiles an extensive brand list within each category to offer an in-depth analysis.

Year-on-year data is also available by category.