A competitive advertising platform designed to provide the ability to search, view and analyse all above the line creative of alcoholic brands media spend and creative messaging, across TV, magazines, newspapers, radio, outdoor, general display, and social media.
This web-based user interface delivers clear, actionable competitive intelligence: creative images for assessment of the brand's messaging, detailed insertion-level reporting of campaigns and email alerts.
The platform offers clients expanded media spend coverage across regional TV, out of home and cinema, access to historical data and improved dashboard functionality.
Full training is included in the service. Nielsen conducts group online training on the second Wednesday of each month at 3-4pm.
Please email kyliel@drinks.asn.au to register your interest.